Do you have what it takes to do an online only donation campaign? When seniors are depending on you?
Match our Meals Program Drive
This is my second year working with The Stafford Group (Tim Horton’s Bolton) to make sure that our seniors can access the services they need – regardless of income.
An aggressive social media campaign was created with beautiful greyscale images of seniors that communicated the frailty of aging. Build around the Tim Horton’s brand the campaign extended into the Bolton location and on the Tim Horton’s website for the month of November 2018.
You won’t believe the results!
Exceeds goals and raises $22,000
Community support was overwhelming with $12,000 in donations accepted during the Match Our Meals Program Drive. The Stafford Group then increased their donation to $10,000 for the total of $22,000 towards Caledon Meals on Wheels.
The money will stay within the Caledon-Dufferin area to assist seniors with hot meals, companion visits and get active programs.